Scientific Research to Realize the Full Potential of Your Brands

Leverage the proven expertise of one of the world’s leading health economics and outcomes research (HEOR) companies to get a deeper understanding for your market and ultimately gain competitive advantage.

Optum™ provides an expert perspective on global market requirements to help companies make strategic decisions about their products. Our experts have leading expertise in health economics and outcomes research, late-phase research, epidemiology and pricing and reimbursement. With this knowledge as a base, we develop and implement strategic study designs that combine scientific, regulatory and commercial objectives to help maximize the opportunities for your products in the marketplace. We can help you:

  • Develop a deeper understanding of your market
  • Evaluate your portfolio’s health economics implications
  • Choose between competing compounds in development
  • Make more informed pricing decisions
  • Increase formulary acceptance and reimbursement
  • Devise strategies to address budgetary challenges
  • Achieve greater differentiation for your products
  • Demonstrate your products’ value in the market