Marketing Analytics

Transform Big Data into Big Results

Life Sciences companies that work with Optum™ have access to unparalleled data assets. Our experienced Marketing Analytics team uses those assets to drive your sales and marketing outcomes and deliver on the promise of big data.

Clinformatics Data Mart

Deeper Analysis Delivers a Better Story

Tired of wasting information technology resources? Ready for big data to bring big results? Clinformatics™ Data Mart can help you turn huge amounts of de-identified patient longitudinal data into insights that tell a compelling story about your product in the marketplace.