Identify markets

Create value and generate demand for your products

At Optum™, we have unmatched data and services that can help you identify markets and unmet needs. Our experts will formulate strategies for powerfully communicating your products’ value to key stakeholders so you can increase market penetration and sales.


Clinformatics for Market Intelligence

Know your market

Clinformatics for Market Intelligence is an easy-to-use and powerful online market analysis tool available exclusively through Optum™. Get priceless access to vital information about your target therapeutic market.

Clinformatics for Clinical Trials

Find patients faster, complete trials sooner

Now, there’s a way to complete clinical trials on time and within budget. Introducing Clinformatics for Clinical Trials from Optum™. Clinformatics puts the largest health care claims database in the United States at your fingertips.

Literature Review

Locate and synthesize crucial information

Overwhelmed by the vast amount of published material on your research area of interest? You need an efficient way to review, synthesize and analyze the available literature. Let Optum™ do the heavy lifting for you.

Market Insight and Strategy

Target the right stakeholders for optimal results

Optum™ is uniquely positioned to help you gain a broad and deep understanding of stakeholders and their behavior. Use our powerful data and insights to develop marketing strategies designed to enhance patient wellness, deliver better outcomes and lower the total cost of care.