Clinformatics for Managed Markets

Finally — a way to understand not just prescriptions, but the “why” and “how” of those prescriptions. Now you can segment and target your market more precisely. Measure outcomes more appropriately. And grow faster with less effort.

Measure and Deliver on What Works

Are current contracts driving your product’s performance? Are patients receiving proper access to products? Optum™ Clinformatics for Managed Markets is a fast, easy-to-use online tool built on the Optum proprietary patient longitudinal database of eligibility, medical claims, coded products and actual prescription claims data.

This powerful tool can help you avoid wasted marketing efforts and focus on what really works. Clinformatics goes far beyond one-dimensional, transaction-based analytic measures such as total and new prescription volumes and market share metrics. As a result, it can give you a much more nuanced understanding of what’s happening in the market for your product, so you can:

  • Segment and target more precisely
  • Develop more effective contract, pricing and discount strategies
  • Benchmark physician prescribing against market potential